Deepfake Attacks in 2025: How Generative AI Threatens Business Security
Deepfake attacks have surged in prevalence in recent years, primarily due to the enhanced realism of generative AI and machine learning. Cybercriminals are using generative AI to mimic voices over the phone, obtaining sensitive information and exploiting celebrities to deceive victims with false information. This blog provides a comprehensive analysis of deepfake attacks and outlines practical strategies to safeguard your organisation against this prevalent attack method.